MyEdMaster LLC is preparing to launch My Youthspan, an innovative software product that leverages the latest scientific research on wellness and longevity and uses data science and machine learning to provide personalized lifestyle recommendations. The goal of this project is to generate a comprehensive marketing plan and provide marketing support for the product launch. This project will enable learners to apply their classroom knowledge in marketing, digital strategy, and consumer behavior to a real-world scenario. The team will be tasked with identifying target markets, developing marketing strategies, and creating promotional materials to ensure a successful product launch. The project will also include analyzing competitors and determining the most effective channels for reaching potential customers.

Key tasks include:

- Conducting market research to identify target demographics.

- Developing a marketing strategy that includes digital and traditional marketing channels.

- Creating promotional materials such as social media content, email campaigns, and press releases.

- Analyzing competitors and market trends to refine the marketing approach.

The project deliverables will include a comprehensive marketing plan and a suite of promotional materials designed to support the launch of My Youthspan. Specifically, the team will deliver:

- A detailed marketing strategy document outlining target markets, marketing channels, and promotional tactics.

- A set of promotional materials, including social media posts, email templates, and press releases.

- A competitor analysis report highlighting key insights and strategic recommendations.

- A timeline and budget for the marketing activities leading up to the product launch.

We will have weekly meetings with the company president and our our marketing team meeting. We will share existing market research information.