PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services:

1- Matching services between homeowners and tenants

2- Providing events/activities that help build a fun supportive community.

3- Professionally managing the properties that use the coliving service of our company.

We just launched our company in Nova Scotia and would like to expand to Ontario.

The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. As the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in expanding to Ontario.

However, as we are a startup in Halifax Nova Scotia, we lack the necessary resources to in depth analysis of the market and competition in the largest province in Canada. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible. But we need a better understanding of our potential customers in Ontario and how to position our services. As our customers are women age 18+, we have many sub segment customers and we need to understand the best tools to deliver our message for different age groups based on a deep understanding of their persona.

We see a great value in this course as it will provide us with the necessary knowledge to launch our services in Ontario.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 60 hours per student

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Assessment of the Ontario market and potential competition
• Analysis of our promotional and marketing tools
• Analysis of our website
• Analysis of different channels that would best deliver our message to potential customers
• In depth analysis of our potential customers needs and wants
• Understanding the customers attitude toward our services

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Digital marketer
• Market researcher
• Social media specialist
• Media and communications manager

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Analysis of the market in Ontario including understanding our competition and potential customers.
• Recommendations about the best tools to reach our customers and how deliver our message.

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Aisha ElSherbiny