Market Analysis, Segmentation, and Payback Period Research & Analysis
Preferred Students
Categories
Skills
Project scope
- What is the main goal for this project?
-
To conduct a thorough market analysis to identify the best target markets with examples of major companies that could benefit from our product, as well as product's payback periods (or a calculation strategy and comprehensive guide) for the recommended segments.
- What tasks will Students need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Conduct a thorough market analysis to identify the best target markets and major companies that could benefit from your product.
- Research and analyze customer data to understand customer needs and preferences.
- Develop segmentation criteria to identify target markets.
- Incorporate payback period analysis to assess the potential return on investment for potential customer segments and to support developing a pricing strategy. Consider factors such as the required capital to have the needed infrastructure in place, market demand and preference, etc.
- Align the pricing model with the identified customer segments and their perceived value.
- Develop key performance indicators (KPIs) to support evaluating the effectiveness of the plan and its execution.
- What is the main goal for this project?
-
To conduct a thorough market analysis to identify the best target markets with examples of major companies that could benefit from our product, as well as product's payback periods (or a calculation strategy and comprehensive guide) for the recommended segments.
- What tasks will Students need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Conduct a thorough market analysis to identify the best target markets and major companies that could benefit from your product.
- Research and analyze customer data to understand customer needs and preferences.
- Develop segmentation criteria to identify target markets.
- Incorporate payback period analysis to assess the potential return on investment for potential customer segments and to support developing a pricing strategy. Consider factors such as the required capital to have the needed infrastructure in place, market demand and preference, etc.
- Align the pricing model with the identified customer segments and their perceived value.
- Develop key performance indicators (KPIs) to support evaluating the effectiveness of the plan and its execution.
About the company
Shifting Shap3s is an early-stage hard-tech startup developing equipment for reducing plastic waste in traditional and additive manufacturing in various sectors.
Our mission is to offer innovative user-centric solutions that make a strong contribution to the innovative growth of different communities around the world and to facilitate the recycling and recovery process of plastic on a community level. We aim to stand for outstanding user-experience, sustainable design, inclusion, and collaboration, and for creating an atmosphere where everyone, including the team, customers, and collaborators feels engaged and valued.