Instagram Marketing for The Minded

Closed
The Minded
Waterloo, Ontario, Canada
(41)
4
Project
Academic experience
50 hours per Student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Digital marketing Market expansion Social media marketing
Skills
marketing content strategy instagram marketing psychology mental health
Details

The main goal for the project is to increase the online presence and engagement of The Minded's Instagram page, with a focus on promoting psychology and mental health resources and information. This will involve several different steps for the learners, including:


- Analyzing the current content and engagement on The Minded's Instagram page.


- Developing a content strategy to align with the company's mission and goals.


- Creating engaging and informative posts related to psychology and mental health.


- Implementing a posting schedule and engagement strategy to increase follower interaction.


- Analyzing the impact of the marketing efforts and making adjustments based on the data.


Deliverables

By the end of the project, learners should complete the following tasks:


- A content strategy document outlining the type of posts and the frequency of posting.


- A set of engaging and informative posts ready for publishing.


- A posting schedule and engagement strategy for the Instagram page.


- An analysis report on the impact of the marketing efforts and any adjustments made based on the data.



Final deliverables should include:


- All content created for the Instagram marketing campaign.


- A detailed report outlining the content strategy, posting schedule, engagement strategy, and the impact analysis.


Mentorship

We will provide mentorship, one on one meetings, instructions and guidelines. Contact info will be provided for help and will be connected with other interns for support

About the company

Company
Waterloo, Ontario, Canada
2 - 10 employees
Academic association, Marketing & advertising, Media & production

The Minded is an online platform dedicated to providing information and resources about psychology and mental health.