We are looking for a team of students to conduct in-depth market research to identify potential customers, target markets, and trends in the beauty and wellness industry. Help identify opportunities for growth, as well as potential challenges and risks. Also, help provide valuable insight into the potential of the startup and future products. We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

• Target market research
• Industry research and size
• Market size and market potential
• Competitive landscape
• Strategic positioning of our brand

Tasks include:

• Develop a plan and overall approach to the market research project, including specific goals and questions to be answered.
• Conduct demographic and psychographic research to understand the characteristics of potential customers and target markets.
• Research industry-specific trends to understand the potential opportunities and challenges for our startup.
• Research the competition to gain valuable insights into their strategies, positioning, and potential opportunities or threats.
• Identify and profile potential customers, including their needs, wants, and pain points.
• Conduct surveys and interviews with potential customers to gain deeper insights into their opinions and expectations.
• Analyze data collected from surveys and interviews to identify key trends and insights.
• Summarize the research findings to key stakeholders.
• Develop recommendations to help us better understand the market and position itself competitively.

Students will work closely with the primary project manager and the founders who are supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

Students will be given primary and secondary research that has already been conducted.