Create a Blue Ocean Strategy: As a B2C company, we have a primary focus of creating relevant products and services for our consumer. With this in mind, we have created a new product the market will love. We believe our market is fluid and changing and we need help prove our model and communicate effectively. Competitive analysis, we need help in determining what our competitors are doing well. This information will help us determine what key messaging will resonate with our target buyer.

We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviours, expectations, and experiences.

Successful outcomes include a market research report, informed by primary data collection.

Pitch deck to introduce consumers and potential team members to our concept.

Students will connect directly with the employer for mentorship and supervision throughout the project. We have access to a team for support. Our focus is on mutual value creation. We want to set you up for success, to expand your skills and create positive momentum in your career.