North American Market Expansion Strategy
Project scope
Categories
Market research Competitive analysis Market expansionSkills
business communication collaborative communications market opportunities marketing research market segmentation email marketing social marketing technology sales microsoft teams microsoft excelAre you passionate about healthcare innovation and eager to make a real impact in breast cancer care? MyJourney Health, a fast-growing healthcare startup, is expanding in North America and looking for driven students to join our Market Research project.
As part of this initiative, you'll:
β Conduct in-depth market research to identify key partners, customers, and revenue opportunities.
β Analyze industry trends, competitor strategies, and policy changes to drive data-driven decision-making.
β Engage with healthcare providers, hospitals, research institutions, and advocacy groups to explore partnership opportunities.
This hands-on experience is ideal for students looking to apply their knowledge in market research, business strategy, and communication to real-world challenges.
Join us in shaping the future of breast cancer care!
The project deliverables include a detailed market research report highlighting potential partners and revenue opportunities in the North American healthcare market. Additionally, students will develop a strategic business plan outlining growth strategies and partnership opportunities. The final deliverable will be a presentation summarizing key findings and recommendations for MyJourney Healthβs leadership team.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
MyJourney is a SaaS solution that improves patient care with its suite of products across multiple healthcare facilities. As a secure cloud platform it aggregates interoperable patient data (HL7, FHIR, etc.) from any major EMR/EHR seamlessly. MyJourney streamlines the oncology care, enhancing treatment coordination and patient engagement.
Portals
