Help Improve Our Web Presence (via WordPress)

Closed
PATHFINDER
Toronto, Ontario, Canada
Founding and Managing Partner
2
Project
Academic experience
120 hours per Student
Student
Anywhere
Intermediate level

Project scope

Categories
Marketing strategy
Skills
digital marketing branding and marketing graphic design web design search engine optimization (seo)
Details

Based on our industry’s standards, we would like to design and build an affordable website that will rank well in search engines and that can scale with our business as we grow. 


We believe this project could include:

  • Assessing our industry’s landscapes and competitor websites for user and design insights.
  • Compiling a list of our required features and design preferences.
  • Designing multiple wireframes of potential homepage designs for us to assess.
  • Creating a website prototype, based on wireframe feedback.
  • Developing a fully-functioning website on our server.

In particular, we'd like to ensure that we:

  • Appear on the first page of Google and other major search engines
  • Make our purpose and our services clear
  • Update the website style (and/or layout) based on industry standards
  • Update the ease of browsing
  • Have SEO optimization

Our written and visual content is available on our website, and we will provide you with domain and hosting credentials on WordPress.

We want to have a beautifully-designed, fast, and functional website that stands out from our competitors, is user-friendly, and that can scale with us as we grow. 

Deliverables
No deliverables exist for this project.
Mentorship
No mentorship exists for this project.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Business services, Business & management

PATHFINDER is a social enterprise based in Canada and France, with a mission to drive global development through a trilateral model by engaging with social enterprise, academia, and policy (please our website for details about us).