The main goal for the project is to continue building upon the initial search engine optimization strategy research and come up with a comprehensive implementation plan to drive traffic to Scooli's new site and increase brand awareness amongst educators. This will involve several different steps for the students, including:

- Analyzing the current search engine optimization strategy and its effectiveness.

- Researching keywords and phrases relevant to educators and the education industry.

- Developing an implementation plan for on-page and off-page optimization.

- Creating content strategies to improve search engine rankings.

- Identifying opportunities for link building and outreach to increase site authority.

- Monitoring and reporting on the progress of the implementation plan.

By the end of the project, students should complete the following list of activities:

- A comprehensive implementation plan for search engine optimization.

- Keyword research and content strategies for improving search engine rankings.

- Identified opportunities for link building and outreach.

- Progress reports on the implementation plan.

Final deliverables:

- A final report including the implementation plan, keyword research, content strategies, and progress reports.

We will work with you to align our objectives with your professional goals, create a flexible work arrangement that fits with your schedule and support you in your professional development if we can help.

We'll typically meet once a week to discuss your progress, roadblocks and next steps and communicate asynchronously to respect your other commitments.