Digital Marketing for Virtual Wine Tours

We are a boutique wine company based in Toronto. Since March/April 2020, we've pivoted to virtual wine tasting sessions over Zoom with our sommeliers. We have partnered with importers and suppliers to ship wine to consumers directly and have a primary focus on corporate events, with some in celebratory personal events (e.g. birthdays, anniversaries). We usually use Instagram and Facebook, but would definitely like to increase our LinkedIn presence given our focus on corporate customers. Project tasks may include: Designing and scheduling of posts and content (across all platforms: IG, Facebook, LinkedIn) Setting up KPIs/marketing goals that can be used to measure success Setting up email marketing and sales automation Plus: Skills in content creation, digital design, video editing to determine what type of content to market Goal: Increase the visibility in terms of booking rates and response rates to our social media There is possibility to adopt some of the successes of this project to our other products: chocolate, beer, cocktails, coffee.