Competitor Analysis and Market Research

Project: Complete a competitive analysis and market research This project will include the following but limited to: Target Audience Analysis A. Demographic Profile (Age, Gender, Location, Income Level) B. Healthcare Needs and Concerns C. Preferred Communication Channels Competitor Analysis A. Identification of Competing Healthcare Services B. Analysis of Competitors' Offerings and Pricing C. Strengths and Weaknesses of Competitors Service Offering Analysis A. Description of the Healthcare Service B. Unique Selling Proposition (USP) C. Pricing Strategy Marketing Channels A. Digital Channels (Social Media, Website, Online Ads) B. Traditional Channels (Print Media, Television, Radio) C. Healthcare Networks and Referral Systems Feedback Collection A. Surveys B. Interviews C. Focus Groups (if applicable) Conclusion A. Summary of Key Findings B. Recommendations for Marketing Strategy C. Next Steps

Website Development and SEO Implementation

Project: Build our website and implement SEO Project goals: Create a website using wix Help us drive more traffic and improve our SEO positioning. Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share

Content Creator

Project: Create content for social media Project include: Create a brand strategy for 3 social media platforms: TikTok, Instagram and Youtube Execute the brand strategy by creating content and posts Content base will be provided by the professiona (OBGYN), your project is to create shorts/reels/posts from this content Create a posting calendar  Ultimately, you will be working on content creation for our organization, that we can use as go-to marketing tools. FLEXIBLE HOURS FOR INTERNS

Videography Support

Project: Create content for Instagram, TikTok, Youtube and website 1. Use content provided by a professional (OBGYN) to create visual content 2. Experience with video editing is required IF APPLIED THROUGH THE RIPPEN LEVEL UP PROGRAM, INTERNS WILL RECEIVE $1400 AFTER COMPLETING THE PROJECT. PLEASE NOTE THE PROJECT TIMELINE IS VERY FLEXIBLE. WE CAN DISCUSS TOGETHER THE DELIVERABLES TO NARROW DOWN WHAT IS OF MOST INTEREST TO YOUR STUDENTS. THIS IS A VIRTUAL INTERNSHIP AND INTERNS WILL NOT BE REQUIRED TO COME IN PERSON.