Competitive Analysis

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: Identification of our current competitors across the senior living sector Identification of potential future competitors (eg. a large company in a similar industry that may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.

Creative Marketing Intern

Currently, we are seeking an ambitious and creative individual with a refreshing outlook on marketing who will help us source, curate, develop, and post content that aligns with our company values and mission. The selected student will work closely with the business owner and founder to create a robust marketing strategy that speaks to the intended market. We are looking for assistance with the following tasks: Overseeing social media channels such as LinkedIn, Facebook, and Instagram Content development and organization for monthly News Letter for Artfull Members SEO improvement and review of Google Analytics Other marketing-related tasks We are a fast-growing company and look forward to working with a driven individual who will compliment our business. *French is an asset but not required for the position.

Market Overview and Business Strategy Development

PROJECT SCOPE Currently, we are seeking an ambitious and creative individual with a refreshing outlook on market research to help inform our business strategy moving forward. The selected student will be asked to review and compile data relevant to the business and industry. Based on the data collected, the student will be asked to identify 1-3 areas of the business or initiatives for Artfull to focus on as a part of their growth and development strategy. Artfull will provide the tools and resources that the student requires to complete this project. The selected student will work closely with the business owner to gather the following relevant information: competitor analysis, identify 3-5 similar business, highlight differentiators and similarities compare current customer base with target market identify unique selling points of Artfull Following the data collection, the student and business owner will meet to review the findings and discuss how the collected data can help inform and influence the business marketing strategy. We are a fast-growing company and look forward to working with a driven individual who will compliment our business.

Creative Marketing Project

*START DATE AND END DATE ARE FLEXIBLE! *Start must begin in Winter 2023 Currently, we are seeking an ambitious and creative individual(s) with a refreshing outlook on marketing who will help us source, curate, develop, and post content that aligns with our company values and mission. The selected student will work closely with the business owner and founder to create a multi-week marketing campaign that speaks to the intended market. We are looking for assistance with the following tasks: Create a campaign initiative (concept and messaging) Develop content (with the resources provided by the owner) to post on all social media platforms to align with the campaign Source articles for blog related to campaign initiative We are a fast-growing company and look forward to working with a driven individual who will complement our business. *French is an asset but not required for the position.