Market Expansion strategy for Privately

Main Objective 1: Identify and prioritize the top 3-5 new markets with the highest potential for Privately's age estimation technology, considering factors such as existing regulations, competition, customer demand, and ease of entry. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market and sector. Main Objective 2: Develop a comprehensive market entry strategy for each of the identified target markets, including recommendations for pricing, channel partnerships, marketing tactics, and regulatory compliance. Main Objective 3: Create a detailed implementation plan for the chosen target market, outlining the resources and budget required, team roles and responsibilities, and key milestones for successful market launch. The problem learners will be solving is how to successfully expand Privately's market reach and achieve maximum market penetration with its age estimation technology. Their expected outcomes should be measurable and actionable, such as: Identifying the most promising new markets with a detailed analysis and data to support their recommendations. Developing a clear and well-defined market entry strategy that is tailored to each target market. Creating a feasible and resource-efficient implementation plan with achievable milestones for successful market launch.

Social Media & Digital Marketing Campaign - Growth for Privately

The main objective of the "Social Media & Digital Marketing Campaign - Growth for Privately" project is to enhance Privately's market presence and brand awareness in the field of innovative identity verification solutions. Learners engaged in this project will be tasked with developing and implementing a comprehensive social media and digital marketing strategy tailored to elevate Privately's profile. The specific problems learners will address include: 1. Limited Market Visibility: Privately needs to increase its visibility within the target market, ensuring that its advanced age estimation technology is known and recognised by businesses in need of reliable identity verification solutions. 2. Educating the Audience: Given the innovative nature of Privately's solutions, there might be a need to educate the target audience on the benefits of AI-powered age tech and how it can enhance compliance with age-restricted sales regulations. 3. Building Trust: Establishing and reinforcing trust is crucial in the identity verification sector. Learners will work towards building a trustworthy and credible brand image for Privately, emphasising its commitment to keeping minors safe from age-inappropriate purchases or online access. The expected outcomes for learners by the end of the project include: 1. Increased Brand Awareness: A noticeable boost in Privately's brand visibility and recognition within the relevant industry and among potential clients. 2. Engagement Growth: A substantial increase in social media engagement and digital presence, reflecting the effectiveness of the marketing campaign in capturing the attention of the target audience. 3. Educated Audience: Enhanced understanding among the target audience regarding the significance of Privately's age estimation technology and its advantages in compliance and risk mitigation. 4. Positive Brand Perception : Improved trust and credibility associated with Privately's brand, positioning the company as a leader in AI-powered age tech solutions. Overall, the project aims to propel Privately's growth by strategically leveraging social media and digital marketing to communicate its value proposition and establish a strong market presence.