Spa Industry Expert Insights Content Creation

The spa industry is continuously evolving, with new trends, techniques, and products emerging regularly. Tejo aims to create engaging and informative content that highlights these developments by leveraging the insights of industry experts. The goal of this project is to produce a series of articles or video interviews that capture expert opinions and insights on current and future trends in the spa industry. This project will allow learners to apply their communication, research, and content creation skills by conducting interviews with selected spa industry professionals. The project will also involve synthesizing the information gathered into coherent and compelling content pieces that can be used for educational or marketing purposes. By completing this project, learners will gain valuable experience in content creation and industry research, enhancing their understanding of the spa sector.

Tejo.ca Digital Marketing Strategy Development

Tejo, a company specializing in innovative solutions, seeks to enhance its online presence and engagement through a comprehensive digital marketing strategy for its website, tejo.ca. The goal of this project is to develop a strategic plan that leverages digital marketing channels to increase brand awareness, drive website traffic, and ultimately boost sales. The project will involve analyzing current market trends, identifying target audiences, and evaluating competitors' strategies. Learners will apply their classroom knowledge of digital marketing principles, including SEO, social media marketing, and content creation, to craft a tailored strategy for Tejo. The project will focus on creating a cohesive plan that aligns with Tejo's brand identity and business objectives, ensuring a measurable impact on their online performance.

Spa Owner PR Campaign for Skin Diagnostic System

Tejo, a company specializing in innovative skin diagnostic systems, seeks to enhance its market presence among spa owners. The goal is to create a compelling public relations campaign that effectively communicates the benefits of Tejo's skin diagnostic system to spa owners, highlighting its potential to enhance client satisfaction and increase spa revenue. The project aims to bridge the gap between advanced skin diagnostic technology and spa services, ensuring that spa owners understand the value proposition. The campaign should focus on the unique selling points of the system, such as its accuracy, ease of use, and ability to provide personalized skincare recommendations. By targeting spa owners, Tejo hopes to establish itself as a leader in the skincare technology market. - Analyze the current market trends and needs of spa owners. - Develop key messaging that resonates with spa owners. - Identify appropriate channels for campaign dissemination. - Create a timeline for campaign rollout.

UX/UI Design

We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design? We’d love to see what you would do with the consumer survey and customer portal on our website. Put yourself in the shoes of a user experience designer working for our company, and give this page a complete refresh. If you were redesigning this page to increase conversion rates, visual appeal, clarity, and customer delight - what would you change? This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel. Outcomes Your challenge submission can be an interactive mockup, flat wireframes, a functional website, a photoshop file - whatever gets your vision across. Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably.