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Marketing Strategy (W24)

MRKT-3019
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Jose M. Lopez Bueno
Jose M. Lopez Bueno
Instuctor
(1)
4
Timeline
  • January 10, 2024
    Experience start
  • January 13, 2024
    Team/client assignation
  • April 13, 2024
    Presentations to client
  • April 13, 2024
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Canada
Small to medium enterprise, Sole proprietorship
Any industries

Experience scope

Categories
Customer segmentation Market research Competitive analysis Market expansion Product or service launch
Skills
digital marketing marketing strategy research
Student goals and capabilities

Through this course, students from Red River College Polytechnic have gained a foundation in the strategic marketing aims to reach prospective clients and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations.

In teams, students will work collaboratively to develop a marketing plan, and create engagements with your target audience/s.

Students

Students
Undergraduate
Any level
30 Students
Project
30 hours per Student
Educators assign Students to projects
Teams of 3
Expected outcomes and deliverables

Deliverables will depend on the project and employer types.

Project timeline
  • January 10, 2024
    Experience start
  • January 13, 2024
    Team/client assignation
  • April 13, 2024
    Presentations to client
  • April 13, 2024
    Experience end

Project Examples

Requirements

Project examples may include but are not limited to:

  • Applying an ethical framework to marketing strategy
  • Applying segmentation to identify potential markets for a product or service
  • Recommending a marketing mix for a potential market for a product or service
  • Contrasting various market research tools and methods to lead further marketing decisions
  • Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
  • Evaluating an integrated marketing communications plan, including digital media, to provide practical advice for improvement and implementation
  • Contrasting sales tools and techniques to inform an organization’s pipeline management structure
  • Translating marketing strategies and plans for developing and managing international markets

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for an introduction of their project to the team/s

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.

A representative of the company will be available for a final presentation of the team's project