Collaborative Media and Communication Project with TWU Students

MCOM 192
Closed
Trinity Western University
Langley City, British Columbia, Canada
Kevin Schut
He / Him
Professor
(2)
4
Timeline
  • February 7, 2025
    Experience start
  • April 10, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Family-Owned, Non profit, Small to medium enterprise
Consumer goods & services, Marketing & advertising, Media & production, Non-profit, philanthropic & civil society, Public relations & communications

Experience scope

Categories
UX design Graphic design Branding & style guides Videography Communications
Skills
communication strategies communication strategic communication storyboarding social media content print design visual design public relations writing
Student goals and capabilities

Trinity Western University’s Media + Communication (MCOM) program offers an experiential learning opportunity designed for upper-level Media and Communication students eager to gain hands-on professional experience in communication-related projects. These learners possess skills in crafting compelling narratives, developing strategic communication plans, and utilizing digital media tools. By engaging in real-world projects, students can apply their classroom knowledge to create impactful communication strategies that align with industry needs, enhancing both their practical skills and professional portfolios.


Employers are expected to maintain regular communication with the learners, provide necessary guidance and information for project execution, be virtually present for the final presentations, and offer constructive and professional feedback via the Riipen platform.

Students

Students
Undergraduate
Advanced levels
4 Students
Project
20 hours per Student
Educators assign Students to projects
Teams of 4
Expected outcomes and deliverables

Employers will receive whatever media material is developed by team as well as a comprehensive final report highlighting the main findings and recommendations proposed by the students. Additionally, learners will present the final results of their projects in a virtual presentation, where they will answer any questions and provide deeper insights into their work.

Project timeline
  • February 7, 2025
    Experience start
  • April 10, 2025
    Experience end

Project Examples

Requirements

Ideal projects for this experience are those that align with the program’s learning objectives and provide practical, real-world challenges for students. These projects should help students explore career paths, understand professional qualifications, and plan their career entry strategies.


Examples of possible projects include:


  • Communication strategy plan
  • Social media content calendar and posts
  • Develop a social media campaign for a product launch
  • Design a communication strategy for a nonprofit organization
  • Produce a short promotional video or video script for a new service
  • Design an internal communication newsletter for employee engagement
  • Redesign and implement a new website
  • Workshop and design logos
  • Develop and implement social media strategy for building and maintaining brand identity

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • question 1

    What specific skills or qualifications are you looking for in the students who will be working on this project?

  • question 2

    What resources or information will you provide to help students understand and complete the project effectively?