Survey Design & Research Planning

The project involves designing a comprehensive survey and creating a detailed research plan to collect valuable customer feedback data. The goal is to gather insights that will inform future product development and customer service strategies. Students will apply their knowledge of survey design, data collection methods, and research planning to develop a tool that accurately captures customer opinions. The project will require students to consider factors such as question formulation, survey distribution channels, and data analysis techniques. By completing this project, students will gain practical experience in designing research instruments and planning data collection processes, which are essential skills in the field of market research.