Ontario Tech University
Ontario Tech University
Log in Sign up

MRKT 621-21-Summer 2025 -Marketing Management

MRKT 621
Closed
Main contact
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Vahideh Baradaran
Vahideh Baradaran
Faculty
(8)
7
Timeline
  • July 28, 2025
    Experience start
  • September 7, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Small to medium enterprise
Any industries

Experience scope

Categories
Market research Sales strategy Marketing strategy
Skills
digital marketing sales & marketing marketing strategy
Student goals and capabilities

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Students

Students
Post-graduate
Intermediate levels
30 Students
Project
20 hours per Student
Students self-assign
Individual projects
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline
  • July 28, 2025
    Experience start
  • September 7, 2025
    Experience end

Project examples

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.  *
  • Q2 - Checkbox
    Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)  *
  • Q3 - Checkbox
    Respond to student and educator inquiries/emails/messages within 2-3 business days.  *
  • Q4 - Checkbox
    Provide a secondary contact who will be available to the students if the primary contact is unresponsive.  *
  • Q5 - Checkbox
    Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (first or second week)  *
  • Q6 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)  *
  • Q7 - Checkbox
    Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.  *