This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Students will develop a comprehensive HR strategic analysis for an industry partner (i.e., local companies, community organizations, government agencies, NGOs). Students will research and provide an analysis of a major workplace implementation, such as role of mission, vision, values to HRM; strategic actions, strategic development techniques, HR planning, SHRM suitable to organizational culture, job analysis, organization development strategy, CSR strategy, corporate governance strategy, formulating people management strategy, HRIS strategy. Evaluate the viability of such implementation by addressing the key issues required for success.

This is an MBA-level International Marketing course focused on developing global market strategies. Students apply skills in market analysis, cultural assessment, and marketing mix design to solve real-world business challenges, helping companies expand internationally or optimize their global marketing efforts.

In this immersive experience, small teams of learners will leverage their marketing acumen to tackle real-world challenges faced by your organization. Equipped with skills in marketing research, strategy formulation, and digital promotion, these learners are ready to craft strategic marketing plans or address specific marketing hurdles. By applying best practices in marketing, they aim to deliver actionable insights and innovative solutions that align with your business goals.