Students acquire the knowledge on how to market and lease commercial/retail/industrial properties. Students examine the lease market in general as well as micro markets affecting subject properties. Upon identification of a target market for either an existing subject property that is to be repositioned or a proposed new development, a marketing plan will be created with the goal of completing a full lease-up. This activity will include determination of lease/rental rates, promotions, a detailed advertising strategy, property presentation, and customer service approach.

To have students interact and engage with Commercial Real Estate companies or brokers of all sizes and specialties (retail, commercial, industrial). To have the students learn about the different customer service approaches and problems that Commercial Real Estate companies are faced by interacting with the clients.

Students will create a report and hold a virtual presentation, summarizing their findings. Main aspects of their work:

Analysis of marketing problem

• Gap(s) description: theory / concepts
• Application of the chosen concepts / gaps to the organization you are analyzing and identification of major marketing challenges

Recommendations

• Specific actions recommended in order to close the gap(s)
• Argumentation about why recommendations are believed to be the most appropriate solution
• How would you measure the success of your recommended solutions? (marketing metrics)