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Writing in Tourism

CMNS 154
Closed
Capilano University
Capilano University
Vancouver, British Columbia, Canada
Grace Kim
Instructor
(1)
2
Timeline
  • October 23, 2020
    Experience start
  • October 24, 2020
    Project Scope Meeting
  • December 1, 2020
    Experience end
Experience
1/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Hospitality, Environment, Consumer goods & services, Marketing & advertising, Travel & tourism, Events services, Public relations & communications
Categories
Communications Product or service launch Marketing strategy Hospitality, tourism & culinary arts
Skills
social media marketing marketing strategy research sales & marketing business services
Student goals and capabilities

Does your Tourism/Hospitality organization have a communication challenge you would like to solve? Creating relevant content can bring huge opportunities and make an impact on brand awareness as well as grow your company. In this project, student-writers will create reports and proposals for your organization and focus on online or other mediums. This course develops communication and academic skills needed for students to learn persuasive methods, continue their tourism education and understand the workplace environment.

Students
Undergraduate
Any level
60 Students
Project
10 hours per Student
Students self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables will include:

  1. Written content that will appeal to your defined audience or media outlet.
  2. A brief report on potential media outlets that would be interested in picking up your content and a recommended strategy for gaining traction.
Project timeline
  • October 23, 2020
    Experience start
  • October 24, 2020
    Project Scope Meeting
  • December 1, 2020
    Experience end
Project Examples

Based on a current, relevant, and timely social issues that you identify, student-writers in groups of 4 - 5 will research and create content for your organization to use or distribute. The content may be created for a general audience and purpose, or as a pitch for a specific audience or media outlet.

Topics may include, but are not limited to:

  • Economy
  • Employment
  • Environment
  • Local Events
  • Tourism

Example mediums include, but are not limited to:

  • Reports and proposals
  • A digital infographic
  • A script for a 45 to 120-second audio or video story
Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide an opportunity for students to present their work and receive feedback.