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Managing in an International Environment

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MacEwan University
MacEwan University
Edmonton, Alberta, Canada
Lee Iverson
Community Partnership Developer
(199)
7
Timeline
  • January 15, 2024
    Experience start
  • April 13, 2024
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Food & beverage, Agriculture, Manufacturing, Energy, Mining, forestry & fishery
Categories
Market research Market expansion Marketing strategy
Skills
business consulting business strategy international business research
Student goals and capabilities

In this course, students integrate and apply a range of multifunctional business concepts from marketing, finance, and general management fields to evaluate strategic decisions undertaken by organizations operating in international settings. Students analyze the current situation of international firms and develop potential strategic alternatives for the organization.

Working in small teams, 4th year business students will study your business and the best options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan.

Please note: Your initial acceptance in this project does not guarantee that the professor will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class. Preference will be given to manufacturing or product-based organizations rather than to services.

Students
Undergraduate
Any level
20 Students
Project
35 hours per Student
Students self-assign
Individual projects
Expected outcomes and deliverables

As mentioned, the scope and aspect(s) of the new market entry consultancy will vary depending on your company and its context.

In addition to a detailed report on market entry, students will also present their findings in a high-level presentation to your company.

Project timeline
  • January 15, 2024
    Experience start
  • April 13, 2024
    Experience end
Project Examples

Student will develop a consulting report on the development of an internationalization strategy for your company including some of the following components. Depending on the nature of the industry you are operating in and the specific needs of your firm, students have completed the following types of work

  • Global / regional industry analysis;
  • Value chain analysis of the industry / firm;
  • Opportunities/reasons for internationalization;
  • Country/region selection;
  • Strategy recommended;
  • Entry modes suggested.
Companies must answer the following questions to submit a match request to this experience:

Approximately 10-hour commitment from Sept-Dec 2021

Timely provision of the required business information. Confidentiality agreements will be signed by students.

Prompt response when feedback or answers are required (2 business days)

Availability to meet virtually or in-person on the above dates and times. Times may vary by one week. We will confirm dates closer to the starting class date.