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Marketing Research

MKTG 223
Closed
Saskatchewan Polytechnic
Saskatchewan Polytechnic
Regina, Saskatchewan, Canada
Holly Stirton
Holly Stirton
Instructor
2
Timeline
  • September 7, 2020
    Experience start
  • September 12, 2020
    Project Scope Meeting
  • December 19, 2020
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Market research Marketing strategy
Skills
marketing research marketing
Student goals and capabilities

Student teams from Saskatchewan Polytechnic will work with your organization to conduct marketing research on specific marketing research objectives and provide a written report and presentation summarizing their findings.

Students

Students
Undergraduate
Any level
15 Students
Project
20 hours per Student
Students self-assign
Teams of 5
Expected outcomes and deliverables

Phase 1 – Project Plan: Students will connect with organization representative(s) to devise the project scope and prepare a detailed proposal for completion of the project.

Phase 2 – Project Execution: Students will conduct research as detailed in the proposal. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 – Outcome: Students will submit a report and present their key findings to the organization.

The final project deliverable will include a 10-page report and a 15 minute presentation summarizing their key findings.

Project timeline
  • September 7, 2020
    Experience start
  • September 12, 2020
    Project Scope Meeting
  • December 19, 2020
    Experience end

Project Examples

Requirements

Beginning in October, student-consultants in teams of 4 or 5 will spend time learning about your organization and your marketing research problem. You will consult with the students to establish specific research objectives. Students will create a proposal for the research to be completed. The expectation is that the students will use a quantitative method (survey) and a qualitative method (focus group or other method) to gather information. Students will enter the quantitative data into SPSS and analyze the results. The student team will create a detailed report and presentation summarizing their key findings. Students will then present the results to representatives from your organization. Each team will be assigned a different organization to work with. If the scope of the project is larger, the class may work with one organization with each team being assigned a specific research objective.

Example project topics include, but are not limited to:

  • Selecting target markets
  • Product research
  • Pricing research
  • Promotion research
  • Distribution research

This list of project examples is not meant to be exhaustive. If you have another project idea that relates to marketing research, please use Riipen’s in-app chat to contact the professor, who will work with you to determine if it’s a fit for this assignment.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Attend student presentations (in person or using Zoom software)

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students’ questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Minimum 2 – 4 interactions with the students remotely (approximately 4 – 6 hours over the duration of the project).

Provide feedback to student teams during check-in meetings and in response to students’ email check-ins, to ensure teams are on the right track and expectations are aligned.