The Digital Marketing & E-Commerce certificate program at WGU equips learners with the skills to enhance and innovate digital marketing strategies for organizations. Participants will conduct thorough research on your company’s web presence and target market, products and services, enabling them to contribute to your digital marketing strategy in meaningful ways, including creating digital marketing assets and devising strategies that can be used immediately in your business. Learners are prepared to apply their knowledge in real-world settings, offering fresh perspectives and actionable solutions that can be immediately implemented to boost your digital marketing efforts.

This experience focuses on equipping learners with the skills to harness data for insightful decision-making. Participants will learn to identify and analyze data sources, interpret analytical results, and choose appropriate graphical displays for data representation. By applying probability data, learners will make informed decisions about future events. This experience is ideal for projects that require sound, pragmatic decision-making based on data analysis, offering industry professionals the opportunity to leverage fresh perspectives and innovative solutions.

This experience is designed for learners who are honing their skills in effective written communication and the ability to summarize complex findings clearly. Participants in this program will develop the capability to distill intricate information into concise, understandable summaries, making them valuable assets in any project requiring clear communication. By applying these skills, learners can contribute to projects that require the translation of technical data into layman's terms, enhancing stakeholder understanding and decision-making.