This post-graduate program provides students with a blend of theory, hands-on practical exposure and applied research to benefit business organizations, while allowing the opportunity for students to specialize in their chosen career fields. Projects will be developed by integrating the skills acquired in the program and may involve on-site research and/or third-party industry related projects. Researching and presenting sustainable solutions to business problems are core tenets of this course. The course positions students as business consultants under the guidance of the professor. Students can take on any business-related problem.

Mixed graduate class with multiple backgrounds including: Civil Engineering Agriculture Architecture Environmental Science Forestry Chemistry

Research results on the target market and strategy to break through clutter Creative concepts and executions Budget breakdown Media selection and Integrated Marketing Communications (IMC) presentation Strategic roadmap and implementation plans

Students have international experience and bring to the table the following: 1. Cross-Cultural Communication: Ability to effectively communicate and collaborate with individuals from diverse cultural backgrounds, understanding cultural nuances and adapting communication styles accordingly. 2. International Business Strategy: Proficiency in formulating and implementing business strategies that account for global market trends, competition, regulatory environments, and cultural differences. 3. Market Analysis and Research: Skills in conducting comprehensive market analysis, identifying global business opportunities, evaluating market potential, and conducting market research to support decision-making. 4. Global Supply Chain Management: Understanding global supply chain dynamics, logistics, sourcing strategies, and risk management in international operations. 5. International Finance and Trade: Knowledge of international finance mechanisms, foreign exchange markets, trade finance, global financial regulations, and risk management in international transactions. 6. Global Business Ethics and Corporate Social Responsibility (CSR): Understanding of ethical considerations and CSR practices in a global context, including cultural differences in ethical standards and sustainable business practices. 7. Cross-Border Legal Compliance: Familiarity with international business laws, regulations, trade agreements, intellectual property rights, and compliance requirements across different jurisdictions. 8. Global Marketing and Brand Management: Skills in developing global marketing strategies, managing international branding, adapting marketing campaigns to diverse cultural contexts, and leveraging digital marketing channels. 9. Leadership and Team Management: Ability to lead multicultural teams, foster collaboration, resolve conflicts, and motivate team members across geographical boundaries. 10. Global Business Negotiation: Proficiency in conducting negotiations in cross-cultural settings, understanding negotiation styles, cultural influences on negotiation processes, and achieving mutually beneficial outcomes. 11. Emerging Markets and Risk Assessment: Knowledge of opportunities and challenges in emerging markets, assessment of political, economic, and social risks, and development of strategies to mitigate risks in global business expansion. 12. Technology and Innovation in Global Business: Understanding technological trends, digital transformation, innovation management, and leveraging technology for global business growth and competitiveness. 13. Business Intelligence and Data Analytics: Skills in gathering and analyzing global business data, deriving insights, making data-driven decisions, and predicting market trends. 14. Global Entrepreneurship: Ability to identify and evaluate entrepreneurial opportunities in international markets, develop business plans, secure funding, and navigate the complexities of starting and scaling a global venture. 15. Crisis Management and Adaptability: Capability to respond effectively to unexpected global crises, such as geopolitical instability, natural disasters, or pandemics, and adapt business strategies accordingly.