Project Description: Enhancement of existing Business Plan with an emphasis on the Marketing Component

Welcome to Keldar Leadership! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative project, the Keldar Leadership Business Plan.

Main Goal:

The primary objective of this project is to review the current plan that we have developed and enhance it. The enhancements will come from market research and clarification of best strategy to grow the business aggressively over the next 3 years. Additionally, we will want to have a sense of the keys to creating a desirable company to sell or pass on to employees or family. We have some established vertical markets that we wish to expand and we are also interested in determining if there are one or two additional verticals that we should consider to help the fafast growth.

Project Scope and Expectations:

During this project, students will have discussions with the owners to get clarity around the existing plan. We will clarify which items are not open for discussion and what parts are fully open to new ideas and approaches. We will want work done in exploring where we have the best potential for fast growth over the next 3 years. Our Leadership Programs and Assessment tools will form the main products to be distributed. We are looking to aggressively grow our clients using the Assessment tools so that this will become our largest source of revenue in 3 years time. We need to be clear on which markets as well as the size and type of companies have the greatest potential to be very good clients.

Company Overview:

At Keldar Leadership, we pride ourselves on our 4 values of Positive Impact, Integrity, Collaboration and Adaptability. Our Vision is Positive and Productive Workplace Cultures and our Mission is Focusing and Aligning Leaders and Teams. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.

Project Details:

Provide more detailed information about the project, breaking down tasks and milestones. This includes:

• Review of current Business Plan and discussion around background of company, long term outlook for operations and rough thoughts around succession planning. Clarification of key products and services and those that we want to see substantial growth in. Review of our current Marketing activities designed to grow the business.
• Research existing vertical markets to identify the best opportunities for growth. Assessment the types of businesses within these markets to redefine what the ideal client looks like.
• Research and identify up to two additional vertical markets that would be receptive to our products and services and have the ability to be a substantial client with a focus on growing the Assessment portion of the business.
• Review current methods of marketing services and identify best practices for marketing to existing and new vertical markets
• Establish a step by step approach to generate new qualified leads
• Review the attributes of companies in our market space that are attractive to be purchased and/or what needs to be established to create a company attractive to either existing employees or family members to continue operating and creating a smooth exit strategy for the current owners.

Final Deliverables:

• A comprehensive 10-15 page business plan as per the team of consultants' course curriculum.

Our company is committed to providing a weekly in-person meetings to mentor the team. This mentorship will be tailored to address specific project challenges and foster a supportive learning environment. The mentorship sessions aim to complement the technical guidance and ensure that students not only complete the project successfully but also gain valuable insights into real-world applications of their skills.

This combination of technical support, collaborative tools, and dedicated mentorship hours aims to empower students, fostering an environment conducive to their growth and success in completing the project.

Regular Communication:

• Regular communication to touch base, send instructions and answer quick questions will be through email and text.

Scheduled Meetings:

• We will meet weekly for approximately 30 minutes via video conference to review progress, discuss challenges and provide ideas and insight to help with efficiency and effectiveness

Resources:

• Access to our current business plan, information about our current clients, past success and challenges, opportunity to interview/virtually meet with some key clients and team members.