Digital Marketing Strategy for Adventuretown Toy Emporium's new product Fledglings' Flight
Project scope
Categories
Advertising Digital marketing Search engine optimization Community engagement Social media marketingSkills
search engine optimization target market digital marketing customer engagement web traffic brand awareness web analytics contextual advertising marketing planning email marketingThe main goal of this project is to create a comprehensive digital marketing strategy for Adventuretown Toy Emporium's new product Fledglings' Flight. This strategy should include an SEO plan, paid search marketing plan, email marketing plan, social media marketing plan, as well as web analytics.
In order to achieve the project goal, learners will need to complete the following tasks:
- Research and analyze the target market for Fledglings' Flight.
- Develop an SEO plan to increase visibility and website traffic.
- Create a paid search marketing plan to increase website traffic and conversions.
- Develop an email marketing plan to increase customer engagement and conversions.
- Create a social media marketing plan to increase brand awareness and website traffic.
- Analyze web analytics to measure the success of the digital marketing strategy.
Adventuretown Toy Emporium will be meeting with learners for 1 hour every week virtually to discuss the progress of the Fledglings' Flight Digital Marketing Plan project, answer questions, provide feedback, and discuss deliverables. Learners will have access to the app, website, newsletter platform, social media accounts, analytics, brand collateral, and any required data.
Supported causes
Good health and well-beingAbout the company
Adventuretown Toy Emporium cultivates children's curiosity by learning through play with hands-on activities that stimulates the minds of our future Scientists, Designers, Makers, Thinkers, and Storytellers.
Fledglings' Flight is their newest project. (https://www.fledglingsflight.com) It is an app and customized subscription box for parents of children 0-3 years old to help optimized their child's development with play-based activities, milestone-tracking, resource library, and monthly Toolbox tailored to each child's developmental needs whether they are delayed, on-track, advanced, or asynchronous.