Our company is looking to create a social media presence to drive traffic to our pages and new website. To do this, we hope to develop engaging content, improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that clients search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google.
• Constructing a content calendar to upload social media content for the maximum possible traffic .
• Creating social media content for LinkedIn and Instagram that fits our brand identity for our target audience while following the content calendar.

Bonus steps in the process would also include:

• Using our company’s social media analytics to tailor the content calendar to our clients activity, rather than general trends

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Compiled a list of the most relevant SEO keywords.
• Created a content calendar to drive traffic to our social media pages.
• Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
• Created engaging social media posts using relevant data and analytics

Bonus steps would include:

• Tailoring the content calendar to our clients' activity levels on different times and days.

Final deliverables should include

• A report containing the most relevant SEO keywords for our company and a content calendar.
• Designs and writing (posts and captions) for several social media posts to be uploaded on LinkedIn and Instagram as per the content calendar.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What makes content engaging?
• When and how much do we typically post on social media?
• Input on choices, problems or anything else the students might encounter.