Social Media Strategy including SEO

Our company is looking to create a social media presence to drive traffic to our pages and new website. To do this, we hope to develop engaging content, improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that clients search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content for LinkedIn and Instagram that fits our brand identity for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our clients activity, rather than general trends