Virtual Internship Opportunity: Seeking Entrepreneur Minds for New Service (1)
Project scope
Categories
Communications Market research Operations Project management Product or service launchSkills
target market target audience drilldown entrepreneurship sales management marketing researchOne of the divisions of our company, Ace Transportation Group, operates local tours/experiences (such as wine tours & hiking excursions) in a small 4 season town. Understanding that we have a market post Covid, we have created a couple of new service offerings to pivot and grow our business. These are multi-day curated Culinary and Wellness get-a-ways that support local businesses and promote experiencing tourism in your own backyard.
We know that post Covid, people will want to get out and have some fun with a small group of friends and a get-a-way not too far from home (yet providing the escape) will be desirable.
Our research shows that there are no such curated multi-day get-a-ways in our area or target market. Therefore, we are confident that this will fill a void in the market.
Our organization is able to offer a virtual internship for 1-2 teams.
The primary focus for the students will be: - drill down on how to find our target audience of women 55+ - describe our dream client by persona - define where these clusters of people are - what's the best way to reach them with a limited budget - what's the look, feel and message to reach the target audience
A secondary focus could include: Coming up with a new name for our tour division, instead of Ace Transportation Group.
Our goal at the end of this experience is: with the information you provide, that we will be ready to market these two experiences for fall 2020
We plan to communicate with our virtual intern by: Riipen or email
Student's primary contact: Patti Bowden, Marketing & Sales Manager
About the company
Blue Mountain & Collingwood Adventure Tours is a division of Ace Transportation Group, and we have been providing year-round all-inclusive adult field trips in the area since 2017. Since then, the company has grown and so has our fleet of safe, reliable vehicles for various group sizes. Our #1 goal is to provide you the best and safest experience possible.