Digital Marketing Content Strategy

In today's world, most of our communication with potential clients or existing ones is done by email, social media or some form of online activity. Ensuring the content speaks to our brand, is relevant & the right length is key. Ultimately, we want to not only grow our business but also build engagement with our online channels. Having an effective content marketing strategy would be highly beneficial to our success. Students should be prepared to: Develop an audience building strategy for our online channels Provide social media marketing content ideas that engage & build our audience Recommend ideas/concepts on how we can amplify our brand, social media posts, etc. Build an editorial calendar for us Refresh our existing marketing plans to better meet our goals Present their findings in a way that we can understand & implement them

Virtual Internship Opportunity: Seeking Entrepreneur Minds for New Service (3)

One of the divisions of our company, Ace Transportation Group, operates local tours/experiences (such as wine tours & hiking excursions) in a small 4 season town. Understanding that we have a market post Covid, we have created a couple of new service offerings to pivot and grow our business. These are multi-day curated Culinary and Wellness get-a-ways that support local businesses and promote experiencing tourism in your own backyard. We know that post Covid, people will want to get out and have some fun with a small group of friends and a get-a-way not too far from home (yet providing the escape) will be desirable. Our research shows that there are no such curated multi-day get-a-ways in our area or target market. Therefore, we are confident that this will fill a void in the market. Our organization is able to offer a virtual internship for 1-2 teams. The primary focus for the students will be: - drill down on how to find our target audience of women 55+ - describe our dream client by persona - define where these clusters of people are - what's the best way to reach them with a limited budget - what's the look, feel and message to reach the target audience A secondary focus could include: Coming up with a new name for our tour division, instead of Ace Transportation Group. Our goal at the end of this experience is: with the information you provide, that we will be ready to market these two experiences for fall 2020 We plan to communicate with our virtual intern by: Riipen or email Student's primary contact: Patti Bowden, Marketing & Sales Manager

Virtual Internship Opportunity: Seeking Entrepreneur Minds for New Service

One of the divisions of our company, Ace Transportation Group, operates local tours/experiences (such as wine tours & hiking excursions) in a small 4 season town. Understanding that we have a market post Covid, we have created a couple of new service offerings to pivot and grow our business. These are multi-day curated Culinary and Wellness get-a-ways that support local businesses and promote experiencing tourism in your own backyard. We know that post Covid, people will want to get out and have some fun with a small group of friends and a get-a-way not too far from home (yet providing the escape) will be desirable. Our research shows that there are no such curated multi-day get-a-ways in our area or target market. Therefore, we are confident that this will fill a void in the market. Our organization is able to offer a virtual internship for 1-2 teams. The primary focus for the students will be: - drill down on how to find our target audience of women 55+ - describe our dream client by persona - define where these clusters of people are - what's the best way to reach them with a limited budget - what's the look, feel and message to reach the target audience A secondary focus could include: Coming up with a new name for our tour division, instead of Ace Transportation Group. Our goal at the end of this experience is: with the information you provide, that we will be ready to market these two experiences for fall 2020 We plan to communicate with our virtual intern by: Riipen or email Student's primary contact: Patti Bowden, Marketing & Sales Manager

Virtual Internship Opportunity: Seeking Entrepreneur Minds for New Service (1)

One of the divisions of our company, Ace Transportation Group, operates local tours/experiences (such as wine tours & hiking excursions) in a small 4 season town. Understanding that we have a market post Covid, we have created a couple of new service offerings to pivot and grow our business. These are multi-day curated Culinary and Wellness get-a-ways that support local businesses and promote experiencing tourism in your own backyard. We know that post Covid, people will want to get out and have some fun with a small group of friends and a get-a-way not too far from home (yet providing the escape) will be desirable. Our research shows that there are no such curated multi-day get-a-ways in our area or target market. Therefore, we are confident that this will fill a void in the market. Our organization is able to offer a virtual internship for 1-2 teams. The primary focus for the students will be: - drill down on how to find our target audience of women 55+ - describe our dream client by persona - define where these clusters of people are - what's the best way to reach them with a limited budget - what's the look, feel and message to reach the target audience A secondary focus could include: Coming up with a new name for our tour division, instead of Ace Transportation Group. Our goal at the end of this experience is: with the information you provide, that we will be ready to market these two experiences for fall 2020 We plan to communicate with our virtual intern by: Riipen or email Student's primary contact: Patti Bowden, Marketing & Sales Manager