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Vengo AI Digital Marketing and User Acquisition Strategy

Closed
Vengo AI
Vengo AI
Philadelphia, Pennsylvania, United States
Jason Sherman
CEO
3
Project
Academic experience
120 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Digital marketing Search engine optimization Marketing strategy Social media marketing
Skills
performance reporting promotional campaigns digital marketing customer engagement market opportunities customer acquisition management newsletters market analysis blog posts landing page optimization
Details

Vengo AI has launched its B2B SaaS platform with the goal of enhancing market visibility and attracting new customers. This project centers on crafting a strategic digital marketing plan that harnesses diverse online channels to showcase Vengo AI's unique value propositions. A key focus is the AI Gold Guide, a practical resource for businesses mastering AI tools, which includes a free trial offer for Vengo AI. Additionally, the project emphasizes positioning Vengo AI's We Do AI For You services as the go-to solution for businesses seeking tailored AI integration, bridging the gap for business owners needing AI support before becoming customers. By aligning these efforts, the initiative aims to establish Vengo AI's presence in the market, drive engagement, and achieve sustained growth.

Deliverables
  • Market Analysis Report
  • Conduct research on target industries, customer personas, and competitors.
  • Deliver a report outlining market opportunities and strategic insights.
  • Digital Marketing Plan
  • Develop and execute a detailed plan for social media campaigns, SEO strategies, and email marketing.
  • Include metrics for tracking performance and ROI.
  • AI Gold Guide Promotional Campaign
  • Design and execute a marketing campaign to promote the AI Gold Guide as a resource for mastering AI tools.
  • Create image and video content for social media, compelling blog posts, and email newsletters highlighting the free trial offer.
  • Landing Pages
  • Develop and optimize landing pages for Vengo AI's platform, the AI Gold Guide, and We Do AI For You services.
  • Ensure these pages are SEO-optimized and visually engaging.
  • Sales Materials
  • Create brochures, slide decks, and other sales collateral to promote Vengo AI’s offerings, including case studies for the We Do AI For You services.
  • Customer Engagement Campaign
  • Plan and implement a campaign targeting potential customers through webinars, live demos, and Q&A sessions.
  • Advertise the webinars to get maximum exposure for the founders to have a decent sized audience to host.
  • Develop follow-up email sequences to nurture leads.
  • Social Media Content Calendar
  • Create a comprehensive content calendar with posts promoting Vengo AI’s features, success stories, and customer testimonials.
  • Include visuals, captions, and engagement strategies.
  • Performance Report
  • Monitor and analyze the effectiveness of all campaigns.
  • Deliver a final report detailing metrics such as customer acquisition rates, conversion rates, and audience engagement.
Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://vengoai.com
Philadelphia, Pennsylvania, United States
2 - 10 employees
Business services, It & computing, Sales, Technology
Representation
Minority-Owned Women-Owned Disabled-Owned Small Business Employee-Owned
+ 1

Vengo AI is an innovative B2B SaaS platform that democratizes AI creation for businesses of all sizes. Our solution empowers companies to integrate custom AI sales agents, tailored to their unique brand voice and style, into their websites with just one line of code. Designed to drive customer engagement, automate sales, and enhance productivity, Vengo AI combines cutting-edge technology with ease of use. We also offer comprehensive resources like the AI Gold Guide and expert-driven We Do AI For You services to help businesses harness the power of AI seamlessly and effectively. Vengo AI is revolutionizing the way companies engage with customers and scale their operations.