We are a b2b and d2c company offering automated wildfire protection products to homeowners. The d2c model will be available on our website www.firefyto.com. The b2b model will sell to partners such as contractors, property developers, insurers etc.

We want students to help us build a marketing strategy plan to engage and grow our target market.

We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• How do students currently perceive our brand and marketing, based on publicly available information about our company?
• Perform customer discovery with our customers and partners including homeowners, contractors, realtors, property developers and insurers.
• How do we effectively and cost-efficiently reach our target audience in Malibu and Mandeville, California?
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?

This is a flexible project and the deliverables can be defined in collaboration with the educators.