Data Analysis of Mobile Financial App Features
Project scope
Categories
Data analysis Market research Product or service launch Information technologySkills
operating systems user research behavioral analytics data analysis apple iosAs is a common practice in the mobile app industry, developers are constantly tracking the activities of users while in the app. Typically, and for user convenience, whenever the app is sent to background or closed, the mobile operating system (iOS) allows a short time for the app to deliver a record of what was experienced to our server. For Brockmann & Company, our privacy policy and practices assure our users that this is done on an anonymous basis to improve the features and functions of the app with the goal of improving the user user experience.
Although we've been recording this information since March 2020, we've not had the resources to analyze what has become a mountain of data (over 41,000 rows of subscriber activities, and over 105,000 rows of all user classes), until now. As part of our effort to improve the user experience, we’d like students to analyze our datasets and share their analysis on the state of the Beyond ETFs Pro experience.
- We'd like to understand the different behaviors of subscribers.
- What's the average 'age' of an install?
- What are the range of ages of an install?
- How often do subscribers delete/reinstall the app (indicating a buggy experience).
- What features have subscribers visited or consumed most often, least often.
- Trends in feature consumption?
- Any patterns in usage?
- Typical subscriber experiences?
- Time between app starts?
- 'Tips' consumed - most/least.
- Best Practices, information views.
- 'Movies' consumed - per subscriber?
- Are there 'churn' issues in this app?
From your analysis, we hope to not only improve our product, processes and understanding of user behavior but also gain business insights that will strengthen our strategy and execution. This analysis and its insights will be directly related to business outcomes.
To begin, students will receive a promo code that can be used to earn a free subscription for a limited time (a $38.99 value).
We can be available for periodic zoom calls to answer questions and point students towards useful insights hidden in the data.
About the company
We are a publisher of financial information.
Our app for iPhone and iPad, BeyondETFs Pro, gives our subscribers the two pieces of information every investor needs to know: WHAT to buy, and WHEN to sell. Subscribers use a simple process that embodies the Brockmann Method to achieve higher returns than otherwise possible in any Exchange Traded Fund based on the S&P 100 companies. Subscribers buy and sell elsewhere, but use our app to learn those two most important things. A built-in scorecard keeps track in total form, stock-by-stock and graphically to satisfy the leading question - how did I do today in the market?