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Social Media & BookTok Marketing

Open
Histria Books
Histria Books
United States
Kurt Brackob
Director
(4)
3
Project
Academic experience
40 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
social media social media advertising social media strategy tiktok marketing sales innovation research
Details

The goal of this project is to enhance Histria Books’ online visibility and reader engagement by leveraging innovative social media strategies and influencer outreach. Through targeted campaigns and BookTok partnerships, we aim to increase awareness and sales of selected titles across digital platforms.

Deliverables

What You’ll Do:

📌 Social Media Research & Strategy

  • Research best practices for promoting books on social media platforms, with a focus on Facebook and TikTok
  • Identify current trends in book marketing and reader engagement

📌 Campaign Development

  • Receive a curated list of titles from Histria Books
  • Create engaging and targeted social media ad campaign strategies for Facebook
  • Suggest visual and written content ideas to increase visibility and reader interaction

📌 BookTok Influencer Outreach

  • Research top BookTokers, including their preferred genres, engagement levels, and submission guidelines
  • Compile contact info, timelines, and ARC preferences
  • Draft and send professional outreach emails suggesting Histria titles for coverage


Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://histriabooks.com
United States
2 - 10 employees
Publishing & printing, Sales
Representation
Women-Owned Small Business

Histria Books is today a leading independent publishing house with offices in Las Vegas and Palm Beach. We publish general interest trade books, non-fiction, fiction and literature, children’s books, as well as scholarly books in a broad range of categories. Our company has a strong international focus, with a team based around the world in the United States, Europe, South America, and Asia. Our imprints include Histria SciFi & Fantasy, Histria Fiction, Histria YA, Histria Kids, Histria Christian, Histria Perspectives, Histria A&E, Histria Classics, Histria Academic, Vindicta, and the Center for Romanian Studies.
Titles published by Histria Books under its various imprints are distributed worldwide by the Independent Publishers Group (IPG). Books published under the various imprints of Histria Books are available from all major book retailers, as well as directly at HistriaBooks.com.