Market Research

Our company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.

Social Media Engagement and Brand Awareness Campaign

Histria Books aims to enhance its social media presence to increase engagement and brand awareness. The project involves creating a series of well-crafted social media posts that resonate with the target audience. The learners will utilize their knowledge of digital marketing, graphic design, and content creation to develop a cohesive social media strategy. This strategy will include writing compelling copy, designing visually appealing graphics, and scheduling posts for optimal reach and engagement. The goal is to create a consistent and engaging social media presence that reflects the brand's values and attracts a larger audience. Key tasks include: - Researching current social media trends and best practices. - Developing a content calendar for a month-long campaign. - Writing engaging and brand-aligned social media posts. - Designing graphics that complement the written content. - Scheduling posts using social media management tools.

Product Marketing

Our company advertises hundreds of books online. We would like to revamp our marketing as we are always releasing new books. In addition, we recently acquired another publishing company and need to work on a strategy to integrate the marketing for both companies. Together with our marketing team, we would like students to design new promotional material for our books. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.

Market Expansion Strategy for Histria Books

The main goal for the project is to create a market expansion strategy for Histria Books to better focus acquisitions and take advantage of market opportunities for English language books in the U.S. and globally. This will involve several different steps for the students, including: - Analyzing the current market trends for English language books in the U.S. and globally. - Identifying potential market opportunities for Histria Books' various imprints. - Developing a strategy for acquisitions and distribution to capitalize on the identified market opportunities. - Creating a plan for marketing and promoting the books in the target markets. - Assessing the potential impact of the strategy on the company's international focus and distribution network.