Project Sponsor: Foliage Filipino

www.foliagefilipino.com

www.instagram.com/foliagefilipino

Project Brief/Overview: This student project is designed to grow a specific social media channel for the company. Using organic growth strategies in tandem with content pillars and delivery tactic, the student will learn how to parallel plug and play growth tactics with content to deliver an organic audience experience.

Topic and Case: Marketing, Social Media Growth

Goals + Objectives:

• Hit Growth Target set at the beginning of project.
• Deliver a cohesive growth strategy
• Finalize a clear set of content pillars and content ideas

Constraints & Assumptions:

• Time: Social media growth and marketing is extremely time consuming and project scope can grow exponentially very fast. We should ensure that the project and growth and objectives are SMART.
• Budget: Limited
• Assumption: The world is operating as is, and the social media platform does not have any significant changes to accessing users or its algorithm

Scope: The project is limited only to instagram growth and content ideas/content creation. Growth refers to direct access to the social media account and log in. Content idea and creation is limited to access to the shared drive folder, as well as writing copy for the social media channel.

Target Audience: Primarily millennial women with a medium to high income. Significant disposable income. With an interest or passion for wellness and health.

Timeline:

• ASAP
• Variable depending on student capacity. Can range from:
• 10 hrs/week for 8 weeks or 20 hrs/week for 4 weeks.

Other key information:

• Role is completely remote, with frequent meetings.
• There is opportunity to meet in person if geography permits.