Digital Content Creation Part II.

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. The project is to develop another brand under the Foliage Filipino umbrella. It is a mental health brand focused on developing content, dialogue, and solutions to support mental health with a specific interest on Asian Mental Health. We are a small team of one, but love to have fun as well as work hard. This project is to help us build the foundations of the brand and establish a following. I have success in establishing a large-ish following and am happy to share that with students by replicating the success on this new brand/project You will be working on content including video, social media, and collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. The project is to develop another brand under the Foliage Filipino umbrella. It is a mental health brand focused on developing content, dialogue, and solutions to support mental health with a specific interest on Asian Mental Health. We are a small team of one, but love to have fun as well as work hard. This project is to help us build the foundations of the brand and establish a following. I have success in establishing a large-ish following and am happy to share that with students by replicating the success on this new brand/project You will be working on content including video, social media, and collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Social Media Management and Growth (Content Creation)

Project Sponsor: Foliage Filipino www.instagram.com/foliagefilipino Project Brief/Overview: This student project is designed to grow a specific social media channel for the company. Using organic growth strategies in tandem with content pillars and delivery tactic, the student will learn how to parallel plug and play growth tactics with content to deliver an organic audience experience. Topic and Case: Marketing, Social Media Growth Scope: The project is limited only to instagram growth and content ideas/content creation. Growth refers to direct access to the social media account and log in. Content idea and creation is limited to access to the shared drive folder, as well as writing copy for the social media channel. Target Audience: Primarily millennial women with a medium to high income. Significant disposable income. With an interest or passion for wellness and health.

Social Media Management and Growth

Project Sponsor: Foliage Filipino www.foliagefilipino.com www.instagram.com/foliagefilipino Project Brief/Overview: This student project is designed to grow a specific social media channel for the company. Using organic growth strategies in tandem with content pillars and delivery tactic, the student will learn how to parallel plug and play growth tactics with content to deliver an organic audience experience. Topic and Case: Marketing, Social Media Growth Goals + Objectives: Hit Growth Target set at the beginning of project. Deliver a cohesive growth strategy Finalize a clear set of content pillars and content ideas Constraints & Assumptions: Time: Social media growth and marketing is extremely time consuming and project scope can grow exponentially very fast. We should ensure that the project and growth and objectives are SMART. Budget: Limited Assumption: The world is operating as is, and the social media platform does not have any significant changes to accessing users or its algorithm Scope: The project is limited only to instagram growth and content ideas/content creation. Growth refers to direct access to the social media account and log in. Content idea and creation is limited to access to the shared drive folder, as well as writing copy for the social media channel. Target Audience: Primarily millennial women with a medium to high income. Significant disposable income. With an interest or passion for wellness and health. Timeline: ASAP Variable depending on student capacity. Can range from: 10 hrs/week for 8 weeks or 20 hrs/week for 4 weeks. Other key information: Role is completely remote, with frequent meetings. There is opportunity to meet in person if geography permits.