Project Overview: All in Fishing Adventures is seeking a talented graphic design student to create a compelling and versatile brand identity, including a logo and various marketing materials. The goal is to establish a distinctive visual identity that reflects the excitement, professionalism, and adventure associated with the company's fishing experiences. 

Client Background: All in Fishing Adventures offers guided fishing trips for enthusiasts of all skill levels. Whether it's a serene day on the lake or a fun filled river expedition, the company is committed to providing unforgettable fishing experiences. 

Logo Design: 

• Develop a unique and memorable logo that embodies the spirit of All in Fishing Adventures. 
• Incorporate elements that convey the diversity of fishing experiences offered by the company, such as different types of fish, fishing gear, or scenic backdrops. 

Color Palette and Typography: 

• Create a cohesive and versatile color palette that resonates with the brand's adventurous and outdoorsy theme. 
• Select appropriate fonts that complement the logo and create a consistent visual identity across all materials. 

Marketing Collateral: 

• Design business cards that showcase the logo and essential contact information. 
• Create social media graphics for platforms like Instagram and Facebook to promote All in Fishing Adventures online. 
• Create digital assets for email marketing campaigns, ensuring a consistent brand image. 

Application Across Platforms: 

• Ensure that the designed materials can be easily adapted for both print and digital use. 
• Provide guidelines for the consistent application of the brand across various media. 

Deliverables: 

• High-resolution logo files in various formats (JPEG, PNG, vector formats). 
• Design files for all marketing collateral and merchandise. 
• Detailed guidelines for logo usage, color schemes, and typography. 

Students will work directly with the owner to establish project guidelines and desired outcomes. Additional supports will be provided to the student through Selkirk College if enrolled in their micro-internship program.