We are a b2b and d2c company offering automated wildfire protection products to homeowners. The d2c model will be available on our website www.firefyto.com. The b2b model will sell to partners such as contractors, property developers, insurers etc.

We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages.

To accomplish this, you could focus on providing:

• Perform customer discovery interviews to understand tier 1 pain points
• A complete analysis of our current offerings, our target market, and the positioning of our brand.
• Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.
• Executing further market research to develop a comprehensive report of our target market.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.

I am available each day for office hours. I am also always reachable via email and messaging platforms such as Slack.

Before founding Fyto, I was the Director of Product at Quantgene, a biotech company in Los Angeles. I have also served as a professional advisor to the Project Management Institute since 2017.