By the end of this project, we expect students to engage our target market of B2B Corporate Sales. We’d like to know how we can maximize use of different channels and improve our messaging to these potential clients.

The main goals we’d like students to help us with include:

• Seek and build relationships with corporate decision makers to sell a product or service
• Develop a playbook based on the organization's sales process
• Gain the trust of potential B2B buyers and recommend solutions that are relevant to these buyers’ pain points and aspirations
• Create a flow of messaging to encourage prospects to discover the value of their solution

To successfully complete this project, students will need to engage leads in the pipeline of over one of more channels (web, mobile, social media, email, etc). In any given day, we would like the student to research prospects, make sales calls, request clients for a meeting, and send follow-up emails.

Students will connect directly with the employer for mentorship and supervision throughout the project, which will include a breakdown of potential clients before any initial conversations.