Donor Prospecting Strategy: Central Florida Non-Profit
Project scope
Categories
Communications Market research Marketing strategySkills
marketing non-profit management sales prospecting communication fundraisingWe would like students to assist us with creating messaging that will help us advance our mission in this community. We will work to help students understand the various factors that will inform this messaging. We are embarking on a capital fundraising plan to build a facility that will include affordable housing and services on our property. Our goal is to expand our donor reach to help us attain our fundraising target. The main questions we’d like students to help us answer are the following:
- How do we expand our Brand and Message into the surrounding area such as Orlando and Orange county.
- How can we get potential donors invested in our organization and feel connected to us.
- How do we identify high net worth potential donors.
- What types of channels can we use to most effectively reach our audience.
This is a great project for students studying marketing, business, Non-profit management, and communications.
An opportunity to work with a growing non-profit and a professional staff with a wide range of expertise.
About the company
Hope Partnership aims to provide a holistic continuum of care in order to end homelessness and poverty in Central Florida. We do this by connecting service providers, businesses, investors and clients with evidence-based solutions and trauma-informed care practices in order to strengthen communities, empower our neighbors, and build hope.