Donor Prospecting Strategy: Central Florida Non-Profit

We would like students to assist us with creating messaging that will help us advance our mission in this community. We will work to help students understand the various factors that will inform this messaging. We are embarking on a capital fundraising plan to build a facility that will include affordable housing and services on our property. Our goal is to expand our donor reach to help us attain our fundraising target. The main questions we’d like students to help us answer are the following: How do we expand our Brand and Message into the surrounding area such as Orlando and Orange county. How can we get potential donors invested in our organization and feel connected to us. How do we identify high net worth potential donors. What types of channels can we use to most effectively reach our audience. This is a great project for students studying marketing, business, Non-profit management, and communications.