As is a common practice in the mobile app industry, developers are constantly tracking the activities of users while in the app. Typically, and for user convenience, whenever the app is sent to background or closed, the mobile operating system (iOS) allows a short time for the app to deliver a record of what was experienced to our server. For Brockmann & Company, our privacy policy and practices assure our users that this is done on an anonymous basis to improve the features and functions of the app with the goal of improving the user user experience.

Although we've been recording this information since March 2020, we've not had the resources to analyze what has become a mountain of data (over 41,000 rows of subscriber activities, and over 105,000 rows of all user classes), until now. As part of our effort to improve the user experience, we’d like students to analyze our datasets and share their analysis on the state of the Beyond ETFs Pro experience.

In particular, in an effort to develop recommendations for winning more subscribers, we'd like you to create a subscriber predictor. In looking only at those users that became subscribers, determine what behaviors, timeframes and or external market causes that significantly influence subscribers to become subscribers. Should include confidence estimates too.

To begin, students will receive a promo code that can be used to earn a free subscription for a limited time (a $38.99 value).