So far, Beyond ETFs is a founder-funded initiative. The goal of this project is to reduce average subscriber acquisition cost to get the company to break-even and prepare the company for investor engagement.

• Students participating in this project and the professor will not have to sign Non Disclosure Agreements unless access to Brockmann & Company proprietary information is required.
• Students will receive promotional licenses to 1-year subscriptions so that they can download the app to their iPhone or iPad (running iOS 11 or better) and experiment with the app.
• Students will be briefed on the financial services market - size, structure, players.
• Students will be briefed on the subscriber acquisition process. What it is today and how we got here.

Expectations:

• Expected activities will be to research the product and the market, develop and test alternative models of subscriber acquisition. Make recommendations to improve the flow and reduce cost. Test the recommendations.

The Student Report:

• Students will demonstrate familiarity with the product.
• Students will research the financial services market, participants and various market segments appropriate for Beyond ETFs.
• Students will review the subscriber acquisition flow and present recommendations and suggestions for improvement to reduce the cost of subscriber acquisition.
• Every report provided will gain feedback on their report/presentation in terms of creativity, depth of analysis and practicality of implementation given the limited resources of Brockmann & Company.