Digital technology & Consumer well-being Literature review

Project scope
Categories
Communications Digital marketing Social media marketingSkills
digital technologyThis project will focus on a systematic literature review on the topic of how the use of digital technologies affects consumers’ well-being. The student will be expected to follow a systematic process of using selected keywords (which will be provided to the student) to identify articles to be included in the literature review, read the selected articles, summarize them in an excel table (template to be provided), and prepare a written document summarizing the main topics and findings from the literature.
The project will consist of the following steps and deliverables:
1. Work with pre-defined keywords to conduct a literature search in several databases (ABI/Inform, Web of Science) (deliverable: a list of articles relevant to the project)
2. Summarize the relevant articles in an excel table (a template will be provided, along with training) (deliverable: completed literature review excel table)
3. Prepare a written summary of the literature (instructions and training will be provided) (deliverable: a Word document summarizing the literature)
The student will receive mentorship in academic research and conducting literature review.
About the company
The School of Business at MacEwan University consists of four departments:
- Department of Organizational Behaviour, Human Resources Management and Management
- Department of Accounting and Finance
- Department of Decision Sciences
- Department of International Business, Marketing, Strategy and Law
Portals

