Competitive Analysis of Growing Small Business

Closed
Refvik & Light Productions
Toronto, Ontario, Canada
Kristin Light
Head of Relations & Revelry
3
Project
Academic experience
80 hours per Student
Student
Anywhere
Advanced level

Project scope

Categories
Market research Marketing strategy
Skills
research analysis
Details

As a fast-growing small business, it's important for us to have a better understanding of how our target audience perceives our brand and competitors. How are we perceived? Is our pricing in line with the market? What are our pros/cons? We want to develop clarity on our competitive advantages and optimize our marketing strategy. 

We believe this project will involve:

  • A complete brand and competitor analysis, including identifying our current and future competitors and their market share.
  • Building a competition portfolio of our competitors, their features, services, price, and logistics.

We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more. We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate. 

The final project deliverables include:

  • A 10-page final report detailing our competitors and our competitive advantages with recommendations on how to improve brand awareness.
  • A 15-minute presentation on your finding and recommendations. 
Deliverables
No deliverables exist for this project.
Mentorship
No mentorship exists for this project.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Entertainment, Events services

Refvik & Light Productions is an event venue management corporation in Toronto, Canada. We proudly operate both The Jam Factory, a retro-rustic industrial space (2 Matilda Street); and The Richmond, an elegantly-urban downtown venue (104-477 Richmond Street West).