Digital Media Evaluation

Our smaller venue, The Richmond, launched an overhauled website in May 2019 (www.therichmond.ca). Along with this, we have hired a Manager of Aesthetics & Affairs to oversee our social media (@therichmondto). With these changes, we are very much interested in evaluating our marketing goals, successes and target customer within the digital media world. We are in the process of developing a content calendar for Facebook and Instagram, and are interested in possibly incorporating a semi-regular e-blast to former customers and prospectives. We are most interested in an analysis of ROI both with our current strategies and proposed solutions.

Competitive Analysis of Growing Small Business

As a fast-growing small business, it's important for us to have a better understanding of how our target audience perceives our brand and competitors. How are we perceived? Is our pricing in line with the market? What are our pros/cons? We want to develop clarity on our competitive advantages and optimize our marketing strategy.  We believe this project will involve: A complete brand and competitor analysis, including identifying our current and future competitors and their market share. Building a competition portfolio of our competitors, their features, services, price, and logistics. We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more. We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate.  The final project deliverables include: A 10-page final report detailing our competitors and our competitive advantages with recommendations on how to improve brand awareness. A 15-minute presentation on your finding and recommendations. 

Competitive Analysis of Growing Small Business

As a fast-growing small business, it's important for us to have a better understanding of how our target audience perceives our brand and competitors. How are we perceived? Is our pricing in line with the market? What are our pros/cons? We want to develop clarity on our competitive advantages and optimize our marketing strategy.  We believe this project will involve: A complete brand and competitor analysis, including identifying our current and future competitors and their market share. Building a competition portfolio of our competitors, their features, services, price, and logistics. We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more. We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate.  The final project deliverables include: A 10-page final report detailing our competitors and our competitive advantages with recommendations on how to improve brand awareness. A 15-minute presentation on your finding and recommendations.