PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

[Be sure to include details about your organization’s culture to sum up why a student would love to work with you/N’oubliez pas d’ajouter des détails sur la culture de votre organisation pour résumer pourquoi un étudiant voudrait collaborer avec vous.]

Students will work with our organization to develop a series of content marketing pieces to illustrate our innovation in the industry. They will assist with strategic development and marketing to provide client education on our 'design for good' promotion, website, branding, graphic design, sustainable repurposing or paper, waste products, and more.

Whistler Creative is a boutique creative design studio based in Whistler, British Columbia, founded by graphic designer Ruth Barrow. Ruth has over 15 years of professional industry experience, working with a variety of organizations and project types for both print and online. At Whistler Creative are known for our creativity, efficiency, attention to detail, exceeding expectations and collaboration, with a vision to lead, teach and inspire.

At Whistler Creative, we are passionate about helping local businesses, local causes and positive environmental impact through our work, we do this through a variety of 'Giving Back' initiatives, including donating design hours to non-profits, running monthly innovative promotions, educating clients on the best environmental design and printing choices plus more.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Assist with the development of the content marketing brand strategy and brand voice to support content creation and the business objectives
• Market research
• Assisting with conceptualizing, researching, and developing educational and entertaining content in a variety of formats such as blog articles, website copy, social content, and more.
• Repurposing long-form content into smaller engaging pieces for our social channels
• Collaborate with other teams members to make outstanding content

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.

Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.

• Marketing Co-ordinator
• Copywriter

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Develop a brand voice for the organization to be used within the content marketing pieces
• A content marketing plan for the next 12 months
• A series of approx. 20-30 pieces of content, and supplementary social media content

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête.

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