Marketing Strategy Plan (grad)
Project scope
Categories
Market research Digital marketing Product or service launch Social media marketing Marketing analyticsSkills
marketing strategies marketing planning business to business communicationWe are a b2b and d2c company offering automated wildfire protection products to homeowners. The d2c model will be available on our website www.firefyto.com. The b2b model will sell to partners such as contractors, property developers, insurers etc.
We want students to help us build a marketing strategy plan to engage and grow our target market.
A final marketing plan that will consist of:
- Company Overview
- Product/Service Overview
- Marketing Goals/Objectives
- Target Markets
- Situational Analysis
- Pricing Strategy
- Marketing Channels
- Marketing Communications Strategy
- Implementation
- Contingency Plans
- A 10-page business report
This is a flexible project and the deliverables can be defined in collaboration with the educators.
Reach out to me, Marcel Furmie, CEO, any time. I am available each day for office hours. I am also always reachable via email and messaging platforms such as Slack. I will be actively supporting all students throughout this course.
Before founding Fyto, I was the Director of Product at Quantgene, a biotech company in Los Angeles. I have also served as a professional advisor to the Project Management Institute since 2017.
About the company
Fyto Autonomous Firefighting is a California-based wildfire protection company. Our mission is to end the destruction of private property caused by climate disasters with a specific focus on wildfires.
Fyto has an exclusive license to use a patented sprinkler system in North America. This sprinkler system will douse the home and the area around the home (the fuels) in water and a microbial-based wetting agent.
In addition to this, Fyto is has developed Fyto Cloud, an artificial intelligence-based system to determine when to enable the sprinkler systems around your home. By using a network of sensors, Fyto Cloud can monitor the environment and selectively enable the sprinklers around the home to reduce the risk of fire ignition.
Fyto is targeting homes in the WUI (Wildland Urban Interface) as a large swatch of these homes are unable to get adequate insurance.
We call our wildfire defense product ‘FireFyto’. You can see more at www.homewildfireprotection.com